Earlier in September, Puma announced the launch of its Metaverse experience called “Black Station.” The question is : Can Puma compete with Nike in the Metaverse?
Ever since Nike acquired RTFKT Studios last year, sportswear brands have been upping their game in the digital world. However, other than Nike, brands haven’t been able to adapt to Web3. On September 7, Puma sent out a press release to all major publications announcing the launch of Black Station.
What is the Black Station?
Called ‘Black Station’, the 3D metaverse website will feature future NFT projects and aims to embody the future of PUMA, giving consumers new opportunities to interact with the brand via immersive online experiences.
By launching Black Station at NYFW, this strategic positioning shows the brand wants to engage with both a fashion-forward and digitally savvy consumer base. Furthermore, designing it as an immersive Web3 venue allows PUMA to engage more with customers digitally, thus fostering community engagement and opening up new revenue streams via the metaverse.
Heiko Desens, Puma’s Head of Innovation, stated that the Metaverse has no restrictions, which means that its designers can create original designs that are out-of-this-world.From the moment a customer enters the Black Station, they can go into a hyper-realistic 3D lobby and enter one of the three portals. All of the portals house brand-new sneakers.
The users can use their NitroPass passes to collect unique NFTs. Each NFT is linked to a physical product, which the user can claim once Puma’s Futograde fair is over.
But can Puma Compete with Nike?
It’s exciting to see big brands like Puma allowing their designers to take so many liberties with footwear design. As Desens explains, the brand executives told their designers that the “sky’s the limit” and to create whatever they wanted.
But will Puma be able to take on Nike in the Metaverse? Nike has made more off NFTs than D7G, Tiffany, and Adidas combined. And those are some of the most recognizable fashion and sportswear brands in the world.
The Metaverse is the perfect place for brands to experiment with new designs and concepts. And with Black Station, Puma has set the bar high for other brands.
It’ll be interesting to see if Puma can keep up the momentum and compete with Nike in the digital world.
Starbucks Odyssey will allow rewards members to collect NFTs and complete interactive activities – no crypto wallet needed.
Read More
The Hideaways. A luxury real estate investment platform that allows to invest in a fully managed portfolio of luxury properties across the world.
Read More
Earlier in September, Puma announced the launch of its Metaverse experience called “Black Station.” The question is : Can Puma compete with Nike in the Metaverse?
Read More
An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.
Read More
As the popularity of NFTs has grown, the NFT market has climbed to more than $40 billion in value, according to The 2021 NFT Market Report released by blockchain data company Chainalysis. Here are some of the most popular and well-rated NFT marketplaces where you can buy and sell these digital assets.
Read More